Whois Privacy Protection, occasionally also referred to as WHOIS or Whois Privacy Protection, is a service that conceals the actual contact information of domain name registrants on WHOIS lookup sites. Without protection, the personal name, address and email account of any domain name owner will be freely available. Giving fake information during the registration process or changing the genuine information later will simply not work, as doing such a thing may result in the registrant losing his/her ownership of the domain name. The policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), demand that the WHOIS details must be valid and up to date at all times. The Whois Privacy Protection service was launched by registrars as a response to the growing concerns for potential identity fraud. If the protection service is enabled, the registrar’s contact information will be shown instead of the domain name registrant’s upon a WHOIS lookup. Most domain names support the Whois Privacy Protection service, although there are certain country-code ones that do not.